Noor Aziz


Make it Purposeful

Create! But find the balance in making products that are both meaningful and desirable. Focus on the unique space that makes your product different. Craftsmanship is excellent, but does your thing make a difference? Make something that somebody else hasn’t made. Beauty is skin deep. When I created PURPOSE, it wasn’t just to make sportswear. It was to make performance wear for heat and humidity. And now, as it grows, it is making performance wear that speaks to the community and culture where it comes from.

What is different about the things you’re doing? What value does it bring to the people you’re helping?

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