Noor Aziz


Nobody Wins Alone

So tell me, do you know of any sportswear brand from Singapore hitting – and winning, the competition at world championships and world record levels? Brands from From Malaysia or other Southeast Asia, even.

Many times, I have been turned away. Our brand/products “aren’t good enough” for them to run in. Why? Simply because PURPOSE is not a Nike or the Adidas of the world. That’s understandable. Those are huge shoes to fill. And we’re tiny. We don’t have 50 years behind us. Or 75+ in Adidas’s case. But we’re just as good. And unashamedly, I admit I need help to scale. Also, like all small and growing, I need trust and support. From the community especially.

In 5 years, I’m so blessed to have Olympians, World Champions, and World Record breakers wear PURPOSE to do this. Even more when I count those whom I know to have broken their personal bests multiple times and qualified for their world championships.

At times I may get it wrong. But I’d like to say that I get more of them right. I get feedback and make PURPOSE better. The brand today is the product of 5 years of development. So let me know if you can think of a way where I can get PURPOSE to improve even more.

Nobody wins alone.

Follow me on LinkedIn or Instagram for (sometimes) weekly musings on my journey fighting among the sportswear heavyweights of the world. Find PURPOSE here.

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